Laura Bartz, Chapter 2, Question 1

In chapter 5, Wheelan talks about how bad of an issue pollution is in Mexico City and one of the ways that Mexico has tried to combat it. Similarly, Los Angeles has a great issue with pollution and traffic. One way that they have tried to combat this issue is to heavily tax gas. When a gallon of gas is $2.30 here in Minnesota, it is likely to be in the $6.30-$6.45 range. The other way has only been proposed, but shows great promise of helping. It is a commonly known fact that darker colored cars get hotter than lighter colored cars. It has been proposed to ban residents of L.A. and the surrounding suburbs from owning black cars. At first it makes little sense, but L.A. is a very hot place and a black car will just absorb even more of that heat. With a hotter car people are going to blast their air conditioning, using more gas, creating more pollution. This is an a ample of using markets for good.